Facebook 发布关于广告多样性重要性的新报告

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Facebook 发布了一份关于广告多样性重要性的新报告，以及在促进所有形式的促销活动中提高代表性存在的障碍。 Facebook 与德勤合作，进行了一系列采访和调查，以确定限制更具代表性的广告的主要障碍，以期强调代表性的需求，并解决需要更多注意力以最大化这种推动力的系统性障碍。正如 Facebook 所解释的：回答的 5 大影响者营销问题 93% 的营销人员现在正在使用影响者营销。在本手册中，了解如何成功启动为您的品牌提供影响力的计划。立即下载“广告有能力塑造我们的世界。如果做得好，它会反映我们内心深处的愿望，满足我们最大的愿望，并激发我们的希望和归属感。


我们在广告中看到的故事塑造了我们如何看待自己和彼此。但长期以来，归属感只留给了非常狭窄的受众群体，只有 41% 的美国消费者觉得他们看到的广告有代表性。”这份 47 页的指南涵盖了一系列关键见解和注释，并强调了需要做的是克服现有的方法限制。 Facebook 广告收录报告 正如您在此处看到的，该报告的主要焦点是需要更多讨论的关键领域，以促进在广告领域的更多代表性。该报告还探讨了广告高管和 CMO 最关心的与内容多样性增加有关的问题。 Facebook 广告收录报告 该指南还包括关键建议和指针，土耳其电话号码 以帮助解决焦点的关键要素，并最大限度地纳入广告。 Facebook 广告包容性报告 这里有一些有价值的注释，具体说明了为什么品牌和代理机构不愿在其广告系列中促进多样性，尽管从更广泛的社会角度了解其重要性。

                               
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事实上，研究表明，总体而言，人们愿意采用更具包容性的方法，但在感知方面仍存在犹豫，并且以错误的方式出现。根据该报告：“93% 的机构调查受访者表示，他们非常愿意或接受有关如何解决广告中的代表性和包容性的额外指导或工具，这表明他们愿意创建更具代表性和包容性的内容，如果来自他们的客户的要求。“然而，品牌不想犯错，然后因此受到诽谤，公众的强烈反对现在比以往任何时候都更加活跃、更加直接，并且可以说更具影响力。跟上故事。订阅今日社交媒体免费每日通讯电子邮件：工作电子邮件地址注册这些是更广泛辩论中的重要讨论点，虽然品牌似乎应该更积极地寻求在他们的活动中包含更多的人和文化，但风险可能也是非常真实的，并且可以产生巨大的影响。这就是为什么我们需要进行这样的讨论来帮助推进我们的方法。如前所述，完整的报告包括德勤关于如何解决每个要素的指示，值得考虑各种影响，以及它们与您自己的关注点的关系，以及该关键领域的方法。

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